Loyalty Systems

We bring unmatched experience in loyalty technology — from founding Eagle Eye, the global leader powering digital loyalty for enterprise retail, to advising some of the world’s biggest brands on their next-generation customer engagement strategies.

With a deep understanding of both the technology and the commercial realities, we help organisations design, select, and scale loyalty platforms that deliver measurable business outcomes — from increased frequency and spend to richer data and insight

• Advising on the design and evolution of loyalty platforms at scale
• Navigating the build vs. buy decision with vendor-neutral recommendations
• Ensuring platforms are secure, extensible, and integration-ready

• Designing omnichannel loyalty propositions that drive customer value and brand differentiation
• Applying real-time personalisation, rewards, and data science to maximise engagement
• Enabling promotions, partnerships, and coalition programmes through flexible architecture

• Supporting RFPs, vendor selection, and implementation oversight
• Auditing existing loyalty systems for scalability, performance, and cost-effectiveness
• Bridging the gap between marketing ambition and technical delivery

• Advising on the use of AI, behavioural data, and tokenisation in loyalty programmes
• Helping businesses evolve from transactional to emotional loyalty models
• Ensuring technology strategy aligns with long-term customer and business goals

Whether you're building from scratch or modernising a legacy system, we offer clarity, speed, and a proven track record in delivering loyalty that works — for the customer and the business.